Posted By Amanda Girard On August 17, 2021
Company culture is the combination of interactions, environments, and ethics that run a corporate workplace. It contributes directly to the wellbeing of an organizations’ functionality, and research has found that the more focus managers spend supporting company culture, the more successful employees become. Company culture also ties into customer experience and vendor relationships. Happy employees are more likely to have positive relationships with their customers. Not only is it good to build good company culture within your own organization, it is also to seek out companies with good culture when considering vendors to work with.
The ideal workplace naturally inspires creativity and collaboration among employees; however, there are continual horror stories about workplaces with faulty management and stressful corporate agendas that lead to poor customer service. Failing corporate systems are in the spotlight more than ever, and this is because more and more employees are realizing that the old ways of corporate America no longer inspire employee confidence. Re-evaluating company culture starts by prioritizing a healthy workplace instead of continuing to enforce a failing system.
So, how does an organization create a positive company culture? It is possible through dedication and the pursuit of change. Managers must prioritize the creation of a thriving work culture everyday alongside their daily work activities. There are three contributing factors that build a thriving company culture: overall environment, available resources, and corporate values.
- Overall Environment: A work environment is the setting, social features and physical conditions of a workplace that impact wellbeing, workplace relationships, collaboration, efficiency and employee health. Beyond the physical environment – communication styles between employees and terms staff members are hired under such as rate of pay, contract of employment and length of workday are also a big part of the workplace environment. This can also include recreational activities and other initiatives to promote a healthy workplace. Once you have established these rubrics for your company and what you offer to employees in terms of a healthy workplace environment, it is important to hire employees that fit into the style of environment you have created so they can be supported and happy employees.
- Available Resources: Dependable resources are crucial to create a positive company culture. The last thing employees want to deal with is a faulty HR department, laggy technology or a broken printer. If resources are not dependable then frustration is created and it can lead to bottlenecks in the business framework. Use resources wisely and learn to reallocate funds where necessary to build a successful set of resources that will inspire quality work and efficiency. Be sure your employees have available resources in-office but also when working remotely.
- Corporate Values: Mission statements, morales, examples and training processes are all factors that play a major role in building company culture. These are the company’s core values, and they encompass employees’ opinion of the institution. Their job could be a regular 9 to 5, or it could be the continuing dedication to a community and the achievement of a successful career and teamwork. The everyday practice of corporate values creates inspiration and motivation for staff members. If the morals of a company are compromised, the accountability of the firm falls and so does the quality of work produced. A PR disaster waiting to happen does not inspire workplace excellence, in fact, more likely than not, faulty values will inspire whistleblowing and an overall downfall of confidence. By teaching managers, CFOs, CEOs, financial teams, advertisement teams, etc. the principles of moral codes by the corporation, managers can instill a sense of pride in the staff and inspire the team to believe in their cause.
A thriving company culture creates room for inspiration as well as relationship building, leadership, and teamwork. It creates room for others to build one another up for career success. A fantastic company culture is one of the primary forces behind workplace excellence. By learning to adapt the company narrative to fit staff agendas, ideas, and preferences, companies will begin to see employee satisfaction on the rise. This will lead to quality work and great interactions with customers by employees that are happy to be there and represent your company well.
Because corporate culture translates itself into client experience, it is equally important that vendors and other companies your company works with have great company cultures as well. Your client experience will be a function of the culture at a corporation. When choosing an organization to service your business needs, consider the satisfaction level of employees and other customers of theirs.